Attract more subscribers using a number of different opt-ins. Follow this detailed screenshot tutorial to find out how you can send multiple freebies using a free Mailchimp account.
An email list is an essential asset for bloggers nowadays.
An email list is the only sure-fire way how you can contact your people/tribe/community. By sending an email, you can let them know about events, offers or even new blog posts, directly to their inbox.
And contrary to social media platforms, you OWN your email list. Nobody can take it away from you.
So, building an email list has become one of the things bloggers focus most on.
Now, building an email list isn’t as easy as it sounds. For people to join your list, and give you a place in their inbox, you need to give them something GOOD. Nobody wants their inbox to be cluttered by useless emails.
There are several things that are a factor in whether people subscribe to your site or not. These include:
1. Good, informative blog posts.
2. An awesome opt-in freebie.
Having informative blog posts is crucial to getting people interested in you. But unfortunately, that is NOT enough.
For example, let’s say that you have a food blog where you write recipes for moms, and your target audience is reflected in a person named Kate.
If you only have good posts, Kate will likely bookmark your blog into a folder full of other blogs, just to be forgotten.
But if you offer Kate something that she can use, like a weekly meal planner, she will give you her email in exchange for that planner.
Now, you can contact Kate and let her know about awesome stuff that might interest her. And so, now you have a regular visitor!
So yeah, freebies are great.
Can you imagine how much better it would be to have multiple freebies that can attract multiple types of people?
That is the ideal.
Up until recently, if you wanted to offer multiple opt-in freebies, you needed a paid account with an email host.
But guess what? A few months ago, Mailchimp upgraded their free account to be able to send automations.
So now, you can send multiple freebies using your FREE Mailchimp account!
PROTIP: For those of you who don’t know, Mailchimp offers a free account for users who have up to 2,000 subscribers! It’s awesome if you’re just starting out!
Enough talking, let’s jump straight into the how-to tutorial:
How To Send Multiple Freebies Using A Free Mailchimp Account
Step 1 – Create Your Groups
To send multiple freebies to your subscribers, you need to divide them into groups. Each group will then be linked to a different email in later steps. Step 1 will show you how to create different groups in your email list.
Go to Mailchimp > ‘Lists’ > and select your list.
Next, select ‘Manage contacts’> ‘Groups’.
Click ‘Create Groups’.
Scroll down to the end of the page where you will see this:
In the ‘Group Category’ section, name your group type, something like Freebies or Opt-ins. This tells you what the groups in this section are used for.
Next, you need to fill in the sub-items with the actual group names.
PROTIP: If you’re going to be using the Mailchimp sign-up forms, make sure to tick the option highlighted in red (in the screenshot). This will not show the group options in your sign-up forms, and that’s how you would normally want it.
Step 2- Create Your Emails
Now you need to actually create the emails for each opt-in freebie. To send out emails to a group (NOT THE LIST), you need to create an automated email/email series. In this step, I will show you how to create an email that is sent only to a specific group.
Go to ‘Campaigns’ > ‘Create Campaign’.
Then select ‘Create Email’.
Now, select ‘Automated’ > ‘Subscriber Activity’ > ‘Respond To Subscriber Updates’.
Name your campaign and choose the list which your group is part of.
Then, select ‘Edit Trigger’.
Here you need to edit the trigger and create your email/s.
Choose when you want your email to be sent out, in the ‘Delay’ section.
In the ‘Settings’ section, select the group you want this email to be sent to.
Finally, click ‘Update Trigger’.
Now, your email is set to be sent to whoever subscribes to the specific group (checklist in my example). All that’s left now is to design the email you want to send.
In this step, I will assume you know how to design emails using Mailchimp (If you don’t, check out this page).
In this step, you can create 1 email for each freebie, or you can send a series of emails, it is up to you. Just create the emails you want to send (don’t forget to edit the triggers), and click ‘Next’ at the end of the page.
Step 3 – Repeat Step 2.
You will have already added all your groups in step 1, and so, you need to create emails for each group, as in step 2.
Step 4- Integrating The Groups In Your Sign Up Forms.
I suggest using, plugins like Leadpages and Thriveleads, where you can easily specify which groups you want to the sign-up form to link to.
In these plugins, you can design your forms, and then a list of the groups you can link the form to will automatically pop up.
Or else, you can use the Mailchimp embed forms. But these require some coding from your part.
You need to add the following code, before the field group: style=”display: none;” >
And you need to add ‘Checked’ (without the ‘’), into the input tag of the group you want the form to link to.
Then you can paste the code where you want the form to appear.
If you want to create an email welcome series, apart from just sending the freebie, you can do so by creating an automation that activates every time someone joins your LIST (not group).
To do that, you need to go to ‘Campaigns’ > ‘Create Campaign’.
Then select ‘Create An Email’.
‘Automated’ > ‘Welcome New Subscribers’.
Then you can continue as we did earlier. Make sure that the trigger is listed as ‘after subscriber joins your list’.
This way your subscribers will receive their desired opt-in freebie AND your welcome email series.
PROTIP: Don’t just write the welcome email series as part of your opt-in, as if someone subscribes to 2 of your freebies, they would receive the welcome email series twice!
That’s it, guys … The full guide on how to send multiple freebies using your free Mailchimp account.
If you would like to read more about blogging hacks and tips, check out these posts where I share with you awesome WordPress hacks!
What do you think about opt-in freebies? Will you use multiple freebies in your blog? Was this tutorial useful? Do you need more info? Share with us in the comments!